On-Page & On-Site SEO Services

On-page SEO refers to optimizing the elements of a specific web page (like title tags or the content on the page) in order to improve how Google reads and ranks that page. While on-site SEO is essentially the same thing, it encompasses a bit of a broader scope and includes optimizing elements that affect the entire site (like a sitemap, robots.txt file, and site structure) not just a single page. 

Our team of SEO experts and writers has 15 years experience helping marketing agencies and in-house teams with on-site optimization. Send us your site’s url and we’ll conduct a site audit for free to help you discover the on-site optimization opportunities available for you or your client. Whether you’re looking to have a single page improved, 10 pages, or multiple sites, we can help you improve your rankings.

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On-site and on-page SEO can be very time consuming projects with many aspects that all play into getting your site ranking and in front of those searching for your services and products. Our SEO experts can help optimize your site in order to:

On-Site Optimization

Why Is On-Site Optimization Important?

We optimize all of the various elements on our pages and sites in order to rank better. But, why? Data shows us that:

Google’s number one goal is to make it’s users happy and provide them exactly what they are looking for. Google provides “results that it thinks its searchers will like the most,” so high quality content is a must. Google and other search engines work hard to understand the intent behind what a user is searching for, they even have an entire section on user intent in their Quality Evaluator Guidelines. If your page does not match the intent of a search and is not valuable or enjoyable, your page should not, and will not, show up in the results.

With this said we must understand the intent behind keywords and develop high-quality content. Our SEO team will delve into keyword research beyond just analyzing pure search volumes, and will find long-tail terms and question queries to ensure we are targeting search intent in your pages. Our content team will help produce quality content that meets the Expertise, Authoritativeness, and Trustworthiness (EAT) characteristics.

Matching this intent and providing results that searchers will like the most is our ultimate goal because it can drastically increase your ROI. Moving up just 1 rank improves your page’s click through rate by about 30.8% on average. 

How Does Google Read A Site?

Understanding how search engines read sites, helps us determine what we need to optimize in order to achieve our SEO and business goals.

The first step to reading a site is finding it. The Googlebot crawls the web to find information and sites to index, or list in its results. The process of finding your site and indexing it can be sped up by submitting a sitemap. As you can guess, ensuring your sitemap is optimized is important to getting your site indexed and ranking.

Once Google has found your site it tries to find your robots.txt file which gives Google permission on what it can “read” and index. Mistakes on your robots.txt could make Google completely ignore your site, or not having a robots.txt could have Google indexing information you do not want public.

Then, Google analyzes your page’s title, description, content and images (more on how Google “reads” images below). Google uses this information to understand what a page is about and the context behind it. The intention behind understanding a page is to be able to match the page’s relevancy and intent to queries or searches made by users on Google’s search engine.

Some of these on-page elements are actual ranking factors while, others like meta descriptions are not. However, we can still optimize them all. After all, not only would we like to climb in the rankings, but we want to ensure that we optimize and improve our click-through rate no matter what rank we fall in. Because of these optimizations, someone may click on your 5th place result versus the previous 4 results and a healthy click-through rate will only help to improve your rankings as well.

On-Site SEO And Mobile First Indexing

In today’s world, users are constantly on their mobile devices. Globally, more searches occur on a mobile device than desktop. This makes it very important to have results that users can enjoy on a mobile device. In order to ensure its users have a mobile friendly experience, Google has prioritized mobile-first ranking. This means that Google primarily uses the mobile version of for indexing and ranking, when it historically used the desktop version. Your site MUST be responsive and mobile-friendly to rank well. 

Another important note about mobile devices and search, is that the intent behind mobile searches or queries are differing than queries used on desktop. For example, many mobile searches are looking for local information. A search done on mobile can certainly have a different intent than a search done on a desktop and Google takes this into account by having different mobile results than desktop results. 

According to SEMRush, “a staggering 30% of pages that are present on the first page of desktop search results are moved beyond the top 10 results in mobile search” and “only 13% of websites have the same position across devices.”

Our SEO experts will help determine the purpose of your pages, and optimize your pages or entire site in order to provide relevant information that matches the intent of the searcher for all devices.

Technical Aspects Of On-Site SEO

What Is Schema And Does It Matter For SEO?

Schema Markup explains to search engines what your data means. This is code built within the site itself that helps search engines return even more relevant search results. The best example of Schema is the rich snippets section of Google, which makes up more than one-third of all Google search results.

Why Is Image Optimization Important?

Image optimization makes yours site faster, improves user experience, can improve your rankings, and increase your site traffic. 

If your images are not the right format, size, or are not compressed, they can take forever to load on your page. Page speed is a ranking factor for Google, and if your site is taking forever you will not perform well in rankings. Also, users do not like waiting on a page load, or have the page bounce around trying to load pictures while they are in the middle of reading your content. 

Many elements of images can be optimized to improve your site speed and SEO. Utilizing keywords and phrases in your image file names and alt text can help you rank in image results for those terms. With increased relevancy from these optimizations your page may increase in rankings as well. Increased rankings lead to more web traffic and more conversions.

How Does Site Speed Affect SEO?

As we know, Google is trying to provide the best experience for its users and they have done a lot of research to understand user behavior as it relates to site performance. In fact, Google has reported that 53% of users abandon a page if it takes longer than 3 seconds to load.

Google has taken this research into account in determining its algorithms for listing relevant, reliable, and enjoyable search results. Page Speed is a ranking factor and therefore directly affects SEO performance. If site speed can be decreased odds of ranking higher can be increased.

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