See what your agency could earn by reselling SEO under your own brand. Enter what you charge your client and what you would pay a fulfillment partner, and get your margin, annual profit and effective hourly rate in seconds. You can also compare the cost to hiring an in-house specialist.
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to remove this banner.Estimates for illustration only, based on the numbers you enter. Gross margin is before your own overhead, sales costs and taxes. In-house cost is a rough estimate of one specialist's salary, benefits and tools; edit it to match your market. Actual SEO Outsourcing pricing is quoted per client scope.
Curious how a client site or your own site scores? Get an instant audit report, then book a strategy call to talk through the results.
Gross margin per client is what you charge the client minus what you pay your fulfillment partner. Margin on each retainer is that amount divided by your retainer. Markup is the same amount divided by your cost.
Effective hourly rate is your monthly margin per client divided by the hours you personally spend on that client for strategy, reporting and calls. It shows what your own time earns on each account.
Annual gross profit is monthly margin times your number of clients times twelve. It is before your own overhead, sales costs and taxes.
The in-house comparison divides your clients by how many one specialist can handle, rounds up to whole hires, and multiplies by the monthly cost of one hire.
Reselling lets your agency add SEO to the services you already sell without recruiting, training and managing a delivery team. You keep the client relationship, set your own retail pricing and present every report under your brand, while a partner handles the work behind the scenes.
Curious how the model works in practice? Read what an SEO reseller is, compare white label vs. reseller SEO, or see white label SEO pricing.
Tell us about your clients and the scope you want to resell, and we will send a wholesale quote you can plug straight into this calculator.